How many people are still doing home workouts even though lockdowns have been gone? There is still a lot of people buying home fitness equipment.
Home Workout Post Covid
Not as many people as you think are buying home fitness equipment.
With that said, research show that individuals who train at gym usually have some fitness at their homes.
The majority of individual who purchase Home Fitness Equipment and trained at home had dramatically dropped.
The majority are back in the gyms.
Peloton's Success
Peloton's was at the right place at the right time.
Due to gyms shutting down, their business blew up.
Peloton's Failure
Peloton appear to believe that training at home was the future.
However, it was not. People have migrated back in droves to the gyms for a multitude of reasons.
It appears this is one of the primary reasons...
I go to the gym. I enjoy the social interaction and seeing people.
Peloton has had considerable lay off and cut back in manufacturing fitness equipment. The business isn't there.
In the surge of their Peloton's Home Fitness Equipment revenue due to Covid, they purchase Precor (a top brand).
Precor is on the ropes and may be out of business at some point due to Peloton's poor management and drop in revenue,
Individual On This Board
Individual on this board are more likely to have fitness equipment and train at home.
This board "Psychographic" is unique in this regard.
Psychographic Term
Demographic breaks individual into age groups.
Psychography look at individuals, regardless of age, that share the same interest and buying habits; like this form.
Most of the individual on this forum share the same interest and vary in age from their 20s to 60s or 70s.