I am currently at a crossroads with my career and I need some advice. I am 24 years old with a math degree from a large university. My current job does not fulfill me financially nor is it something that interests me. The thing I am by far the most passionate about is lifting weights. Specifically, strong first type training with barbells. I do not have any lifting certifications and very little experience training clients.. I have looked into the strong first cert, but I am currently unable to afford it. I have applied for personal training jobs at local gyms but all I have found is jobs where you run a group class or something like that. I am looking for a first step into the industry. Any advice would be appreciated.
Any business needs a few core things.
1. A lead generation mechanism
2. A way to convert leads into clients
3. A product to deliver to those clients
4. The product to be good enough that those clients stick around and tell other people about it.
5. Clients that buy again. (for PT, this is often as simple as reupping for another month.)
If you work with a gym the gym takes care of number 1 and takes that off your plate. Like others have said, most gyms will require certifications for insurance purposes and to prove you at least are aware of the basics.
The more "trendy" route right now is to utilize a social media following to get clients. Put interesting content on the platform you like to work with and gain a following, doesn't need to be huge. Then direct those clients into a lead conversion mechanism. If you have ever signed up for Geoff's newsletter, that is basically what that step is.
A product can be nearly anything from a spreadsheet to one on one zoom coaching to a full fledged course like Pavel Macek has.
Getting clients to stick around is more about their buy in to the process and quality of the product. Get motivated people who want what you sell and sell what you say you are selling.
With those basics in mind, the first step is deciding what route you want to take. The path of least resistance is probably through a gym unless you already enjoy posting on social media. If you go the gym route, start poking around for what the basic requirements are for an entry level trainer position, identify the ladder, and work your way up. You probably will have to run group classes since that is a big money maker for gyms.
Either route you take will take a few years. The percentage of people that just kill it on social media and build a sustainable business in the first year is in the single digits if not zero. The number of people who start at a gym and get paid enough to pay rent and food. To put it into perspective, Dan John didn't quit his day job until a few years ago.
That said, doing a side hustle that you enjoy is a great way to spend "free" time and can be very rewarding. And depending on the route you take does have the potential for a large upside over time.
Anyway, long winded answer from my experiences helping my wife build her businesses up. Hope its helpful.